AGENCY: MMGY GLOBAL
CLIENT: TRAVEL TEXAS
Everything’s bigger in Texas – especially the night sky. In this immersive activation, we brought one of the starriest places in the USA to one of the least starry places: Los Angeles. Whether it’s stargazing at Big Bend, catching a glimpse of the Milky Way at Palo Duro Canyon or observing the night sky through a telescope at the McDonald Observatory, we enticed big-city tourists to experience the Texas night sky in the heart of LA through an immersive starry skies room. Inside the box, visitors could see, hear and smell what it’s like to view the stars in Texas.
AWARDS –
2022 HSMAI Adrian Awards - Gold, Brand Activation
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