CLIENT: CHEWY (IN-HOUSE)
I’m not sure where Air Bud gets his athletic ability, but I’m definitely sure he gets his toys at Chewy. To kick off football season, Chewy launched a fun awareness campaign promoting pet football apparel and gear to help bring out the athlete in your pet. We leaned into pre-game hype with fog and locker rooms packed full of swag. The campaign extended across Chewy.com, Google ads, organic & paid social, and YouTube.
:15, YouTube Pre-Roll
